Photographer Daniel Ray and stylist Alex Blake brought these ideas to surreally real life for agency Baldwin&’s delicious client Videri Chocolate Factory. Art directed by the lovely Jen Matthews and written by Scott Chalkley.
“The banjo player's handsome, sure, but I bet the washboard player has great abs.”
“This Maiden of the Mocha canoe tour is much frothier than the one on the Canadian side.”
“Bears? In these woods? You watch too much TV.”
“People are always asking me, “What's it like felling in love with chocolate?”
“This is what I get for never letting Rudolph join in any reindeer games.”
“Life is like a bench of chocolate.”
“Just a few more miles and we'll have ascended The Hill of Beans.”
“I don't know if a level playing field is appropriate for a downhill derby.”
“Hey look Trick, Treat or however else you might self-identify is cool with me.”
“There's no wrong answer on how to dress when the forecast calls for an oxymoron.”
“You’re not going to believe what’s in there.”